#Clean email list in mailchimp how to#
#Clean email list in mailchimp full#

Whether you use Constant Contact or Mailchimp, we’re going to show you exactly how to do it. Those are pretty good reasons why it’s time to trim the fat, get your email list lean, mean, and ready to drive those leads. Worse yet, high bounce rates may get your email flagged as spam by email providers and anti-spam networks.

Not only are these emails skewing your metrics, they’re most likely costing you money.

#Clean email list in mailchimp full#

Imagine you’re a door-to-door salesman on a street full of vacant houses, and each one, occupied or not, is counting against your totals at the end of the day despite the fact that you can’t sell a vacuum cleaner to an empty house. Instead of being delivered to an active inbox, they “bounce” back. These are the refugee emails with nowhere to go because the email address is misspelled or has been deactivated. Or maybe your emails are simply going to your readers’ spam folder and vanishing unread into the vast internet ether.Įither way, these subscribers are not reading your message, and it is dragging your email open rates down. But you saved each email in case you might eventually open them… until the day arrives that you find yourself spiritually asphyxiating beneath an avalanche of 8,000 unread emails and your yoga instructor says you need to delete them to expel the emotional clutter clogging your chakras. You’ve probably done this yourself, like that cooking blog you signed up for but never actually got around to reading. These are people who subscribed to your newsletter, but haven’t opened an email in a long time – if ever. Let’s take a closer look at exactly what those email list baddies are. They’re not doing you any favors, and you’re not getting an accurate picture of how your emails are performing. There’s a lot to learn from those metrics, but first you have to get rid of the dead weight bringing your stats down.Ī vital aspect of maintaining a healthy email list is to clear out non-openers (inactive subscribers) and hard bounces. Is the subject line compelling enough? Does the email provide real value? Has your email address been flagged as spam? Use the opportunity to evaluate your strategy. Instead, they may be a helpful indicator that it’s time to take action. Low open rates don’t have to be viewed negatively. – How to delete bounced emails from Mailchimp and Constant Contact – How to re-engage with inactive subscribers – Why bounced emails and non-openers are making your campaigns sick You’ve spent hours crafting the perfect email blast, and now all you have to do is kick back and wait for the sales to roll in.Įxcept…only nine percent of your subscribers even opened the message…?! Their phone dings and there’s your value proposition beckoning them to give you money. You simply hit Send and your message lands right in their inbox. You can broadcast your message directly to them without having to game the algorithms of search engines and social media. They’re already qualified leads, and you have the perfect opportunity to nurture them and reel them in. Your potential customers have signed up to see your emails because they’re genuinely interested in what you offer. On average, people check their emails 15 times a day. Email marketing can be one of your most effective channels, but if you’ve spent any amount of time doing it you’re probably wondering how to improve your email open rates.